Qualification number: 603/1598/2
Number of units: 6
Guided learning hours: 420
Credits: 120
This qualification develops a strong understanding of contemporary business management strategy together with the knowledge required of a marketing professional. It is ideal for a junior to middle manager role in marketing or business administration, or progressing to the next academic level.
With this qualification you will gain the following essential knowledge and abilities:
- Responding to volatile and complex business scenarios.
- Evaluating business performance and understanding the impact of innovation.
- Critical and theoretical knowledge to make informed financial decisions.
- Understanding how multinational organisations operate and adapt in dynamic, ever-changing international marketplaces.
You will develop further skills in two of the following business management areas:
- The ability to implement integrated marketing communications to meet brand, market and business objectives.
- Understanding of how consumers make buying decisions and how to develop marketing strategies that connect with target customers.
- How to use sustainable marketing approaches that have a positive impact on communities.
Includes a helpful study guide for every unit.
You will develop the future skills you need
Based on the World Economic Forum Future of Jobs Report, here are the core skills you will develop from the top five most sought-after employer requirements for 2030:
ANALYTICAL THINKING
FLEXIBILITY & AGILITY
CREATIVE THINKING
LEADERSHIP
SELF-AWARENESS
Scroll down for unit details. For a full overview, including learning outcomes, download the qualification specification.
Compulsory Units
Managing Agile Organisations and People
20 Credits
Innovation and Business Performance
20 Credits
Effective Financial Management
20 Credits
International Business Economics and Markets
20 Credits
Other Units
Integrated Marketing Communications
20 Credits
Buyer and Consumer Behaviour
20 Credits
Societal and Social Marketing
20 Credits