Qualification number: 603/1574/X
Number of units: 8
Guided learning hours: 600
Credits: 120
This qualification provides a thorough grounding in the core principles of marketing and business management. You will also gain an understanding of the conditions which shape business strategy. Alongside this, you will learn to develop and market yourself to enhance your lifelong career prospects. The programme offers a great springboard for progressing to higher levels of academic study or starting your career in a position such as marketing co-ordinator or executive.
With this qualification you will gain the following essential knowledge and abilities:
- Understanding dynamic business environments and how to respond to them.
- Understanding organisational structures and their suitability for different business types.
- Self-reflection to develop and enhance your employability.
- Practical skills in business financial planning.
- Knowledge of how to innovate, develop and grow a business.
- Quantitative thinking and data-driven business decisions.
- Project management theory and effective operations.
- Applying the fundamental principles of marketing in different contexts.
Includes a helpful study guide for every unit.
You will develop the future skills you need
Based on the World Economic Forum Future of Jobs Report, here are the core skills you will develop from the top five most sought-after employer requirements for 2030:
ANALYTICAL THINKING
FLEXIBILITY & AGILITY
CREATIVE THINKING
LEADERSHIP
SELF-AWARENESS
Scroll down for unit details. For a full overview, including learning outcomes, download the qualification specification.
Compulsory Units
Dynamic Business Environments
15 Credits
Enterprising Organisations
15 Credits
Employability and Self -development
15 Credits
Finance for Managers
15 Credits
Introduction to Entrepreneurship
15 Credits
Introduction to Quantitative Methods
15 Credits
Project Management
15 Credits
Principles of Marketing Practice
15 Credits